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Book Overview

Achieving your dreams takes more than knowledge and skills. Whether you're leading a team, launching a side hustle, or sharing a radical new idea with your boss, it takes guts to change the status quo. Ashish, an entrepreneur and former head of design at Zomato (the Indian version of Yelp!), offers insightful advice using the tools of design to face the inevitable flipside to courage: FEAR! With humor and playful comics, this guide illustrates how to break courage down into its four components, to help you move through fear, define the values that drive you to take action, and ultimately stand up for what matters.


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Authors and contributors

Ashish Goel

Author

Ashish Goel is a designer and entrepreneur. A former teaching fellow at the d.school and collaborator on the Stanford 2025 project, Ashish has taught classes on media, communication, and data design. He is the former head of design at Zomato (India’s #1 food delivery app). He currently runs Boca, his sparkling water start-up, and advises some of India's top technology companies on design and product management.

Ruby Elliot

Illustrator

Ruby Elliot (also known as Rubyetc) is a cartoonist, illustrator, and author from London. She draws sad things in a funny way and vice versa and takes silliness very seriously.